Back into profit

[Novocastrian]

'Triumph Motorcycles rides back into profit.

Heritage motorbike brand Triumph Motorcycles roared back into the black this year after a surge in sales.

Bikes made by the manufacturer, based in Hinckley in Leicestershire, featured in the new James Bond film No Time to Die. It swung to a £50.1 million pre-tax profit in the year to June 30 from a £40 million loss the year before. Sales at Triumph Motorcycles Group jumped 28 per cent to £613.2 million as it shipped more than 76,000 bikes — 22,000 more than the year before.

Triumph, which has been owned by billionaire housebuilder John Bloor for nearly four decades, makes most of its sales overseas.
The firm was forced to cut jobs in 2020 as Covid-19 temporarily slammed the brakes on demand. Triumph shed nearly 150 staff, around a quarter of its UK workforce, but said it had made “a strong recovery ... following the significant losses due to the impact of the pandemic”. The recovery came despite ongoing global shipping issues and a shortage of microchips, which is blighting the car industry.

Triumph said that over the past 12 months it had continued “major investment” by launching or updating 11 models. Its flagship for next year will be the Tiger 1200, a lighter and more powerful bike than previous versions, as the brand gears up to celebrate its 120th anniversary.'
Jon Yeomans - The Sunday Times

[Saddle Tramp]

It’s unfortunate, in my opinion, that the surge in profits coincides with shipping production of most of their models overseas, but I guess that’s the way of the world these days...

[Novocastrian]

Originally Posted by Saddle Tramp

It’s unfortunate, in my opinion, that the surge in profits coincides with shipping production of most of their models overseas, but I guess that’s the way of the world these days...

Yes, I think it shows, from a financial point of view, they have their business model right.

[Saddle Tramp]

I'm just happy that my one and only Triumph was actually Made in England.   

[RedMerle]

It’s the most striking increase in their volume since the 90’s.

As far as production is concerned, they can build them where they choose, but I will only buy those that are built in Hinckley 

[Phil]

I've had five triumphs in the last ten years and of all the questions I ask during the purchase process,  I don't think I ever asked "Where was it built?" 

[Saddle Tramp]

Originally Posted by Phil

I've had five triumphs in the last ten years and of all the questions I ask during the purchase process,  I don't think I ever asked "Where was it built?"

That’s Brand Loyalty! 

[RedMerle]

Originally Posted by Phil

I've had five triumphs in the last ten years and of all the questions I ask during the purchase process,  I don't think I ever asked "Where was it built?"

Motorcycles are largely irrational choices.

I choose Triumphs because I like the bikes, I like the way that they’re made and I like what John Bloor did by successfully restarting a manufacturing company where conventional wisdom said it wasn’t possible. I hate us giving away our industrial base and am proud to ride a statement of success from someone who proved conventional wisdom wrong.

I look forward to the return of significant manufacturing and assembly to Hinckley 👍