That's about what it should look like, brown liquid metal, for lack of a better term. The last ATV I bought actually looked like gray liquid metal. Once I got to the second oil change it is was clear. I, too thought something was wrong, but they use so much white assembly lube now instead of setting some parts with oil or general purpose grease that it is just going to be that way till you get to your first oil change. Just be sure you let your engine warm up adequately so that the lube will dissolve with the oil and flow freely before really getting on the throttle.