Boutique Style shops

[threeup]

I understand that Triumph want to get all their UK dealers to remodel their shops so that they have a modern "boutique" look and a consistent Triumph corporate image

This will potentially cost the dealers a fair amount of cash - is it what we as customers want?

How do other forum users feel about this? For myself I like the current typical bike shop; I like browsing through the second hand machines to see who has traded in what etc. (and feeling smug 'cos I've got a TTSE already!)

Boutique style smacks of a lot of cost for things I don't need or particularly want. Has anyone else come across this with their dealer?

[fred_jb]

Could be it is seen as necessary to compete with BMW, though I suspect it will lead to higher prices for accessories, spares and servicing.

Fred

[azgman]

I want competent parts and repair personnel... could care less about the showroom!

[earthman]

I'd rather them keep it basic and functional, turning a store into a 'flash' or 'swanky' one costs money, who do you think is going to pay for all that at the end of the day? The bikes and parts are expensive enough I say.

[Zebraranger]

That's what they did with the new Tampa Triumph Dealership that opened last year. This is what it looks like.

[fred_jb]

Originally Posted by Zebraranger

That's what they did with the new Tampa Triumph Dealership that opened last year. This is what it looks like.

My local dealership here in the UK recently opened a new showroom, and it looks remarkably similar to yours in Florida, so it does look like Triumph are laying down a fairly strict template.

Fred

[oakville]

LOL.  This is all funny.  A good all round marketing plan includes the buying experience.  That means the dealers have to meet certain standards in their presentation.  You can't have it both ways.  Either it is marketing to keep the brand moving ahead and the higher end feel to keep the Trophy and other "premium" models in production or it is what sells by word of mouth and the premium products will languish and fade away.  You can't waste money advertising to get people in the door of a barn where they'll walk out thinking the brand is sh#te because the presentation sucks.  So it's upgrade the showrooms so the advertising money is converted to sales because the showroom matches the premium brand portrayed in the ads.  H-D have been doing that for decades.

[fred_jb]

Yes - that's what I meant by competing with BMW who have also been doing this for a long time.  In a way it's a good sign of Triumph's determination to compete with the big boys.

Fred