Author [NL] [FR] [ES] [DE] [SE] [IT] Topic: Boutique Style shops  (Read 3466 times)

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  • Offline threeup   gb

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    Offline threeup

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    Boutique Style shops
    on: Sep 15, 2016, 09.59 pm
    Sep 15, 2016, 09.59 pm
    I understand that Triumph want to get all their UK dealers to remodel their shops so that they have a modern "boutique" look and a consistent Triumph corporate image :084:

    This will potentially cost the dealers a fair amount of cash - is it what we as customers want?

    How do other forum users feel about this? For myself I like the current typical bike shop; I like browsing through the second hand machines to see who has traded in what etc. (and feeling smug 'cos I've got a TTSE already!)

    Boutique style smacks of a lot of cost for things I don't need or particularly want. Has anyone else come across this with their dealer?
    Now got Black TTSE
    Used to have Pre-Launch Trophy - lowest recorded Trophy VIN
    Why Threeup? Me, SWMBO and her bear (Fredbear)

  • Offline fred_jb

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    Offline fred_jb

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    Re: Boutique Style shops
    Reply #1 on: Sep 16, 2016, 12.57 am
    Sep 16, 2016, 12.57 am
    Could be it is seen as necessary to compete with BMW, though I suspect it will lead to higher prices for accessories, spares and servicing.

    Fred
    "We are so small between the stars, so large against the sky." Leonard Cohen c1967

  • Offline azgman   us

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    Offline azgman

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    Re: Boutique Style shops
    Reply #2 on: Sep 16, 2016, 02.00 pm
    Sep 16, 2016, 02.00 pm
    I want competent parts and repair personnel... could care less about the showroom!
    Serial BMW rider

  • Offline earthman   gb

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    Offline earthman

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    Re: Boutique Style shops
    Reply #3 on: Sep 16, 2016, 02.32 pm
    Sep 16, 2016, 02.32 pm
    I'd rather them keep it basic and functional, turning a store into a 'flash' or 'swanky' one costs money, who do you think is going to pay for all that at the end of the day? The bikes and parts are expensive enough I say.

  • Offline Zebraranger   us

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    Offline Zebraranger

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    Re: Boutique Style shops
    Reply #4 on: Sep 16, 2016, 03.31 pm
    Sep 16, 2016, 03.31 pm
    That's what they did with the new Tampa Triumph Dealership that opened last year. This is what it looks like.



  • Offline fred_jb

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    Offline fred_jb

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    Re: Boutique Style shops
    Reply #5 on: Sep 16, 2016, 03.40 pm
    Sep 16, 2016, 03.40 pm
    *Originally Posted by Zebraranger [+]
    That's what they did with the new Tampa Triumph Dealership that opened last year. This is what it looks like.
    My local dealership here in the UK recently opened a new showroom, and it looks remarkably similar to yours in Florida, so it does look like Triumph are laying down a fairly strict template.

    Fred
    "We are so small between the stars, so large against the sky." Leonard Cohen c1967

  • Offline oakville

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    Offline oakville

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    Re: Boutique Style shops
    Reply #6 on: Sep 16, 2016, 04.21 pm
    Sep 16, 2016, 04.21 pm
    LOL.  This is all funny.  A good all round marketing plan includes the buying experience.  That means the dealers have to meet certain standards in their presentation.  You can't have it both ways.  Either it is marketing to keep the brand moving ahead and the higher end feel to keep the Trophy and other "premium" models in production or it is what sells by word of mouth and the premium products will languish and fade away.  You can't waste money advertising to get people in the door of a barn where they'll walk out thinking the brand is sh#te because the presentation sucks.  So it's upgrade the showrooms so the advertising money is converted to sales because the showroom matches the premium brand portrayed in the ads.  H-D have been doing that for decades.

  • Offline fred_jb

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    Offline fred_jb

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    Re: Boutique Style shops
    Reply #7 on: Sep 16, 2016, 04.54 pm
    Sep 16, 2016, 04.54 pm
    Yes - that's what I meant by competing with BMW who have also been doing this for a long time.  In a way it's a good sign of Triumph's determination to compete with the big boys.

    Fred
    Last Edit: Sep 16, 2016, 05.00 pm by fred_jb
    "We are so small between the stars, so large against the sky." Leonard Cohen c1967

     



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