Interesting. First 2018 Advertisement I've seen.

[MO Man]

http://www.bucksmotorsports.com/inventory/v1/Current/Triumph/Adventure-Touring/2018-Trophy-SE-ABS/Pacific-Blue--Akron-New-York---8022981

[Bludy L]

Is it on the Triumph USA website?

[slipknot]

Still not there for USA, some countries have it, others don't.

[GaryWWhite]

It appears that the dealership is in the US in Akron, NY

[cropbiker]

The Trophy SE is still being advertised on Triumphs own website which is the surprising thing considering all we have been told!

[GaryWWhite]

I just checked Triumph's U.S. website and it still shows the '17 TTSE no 2018 model.  What site are you looking at?

[GaryWWhite]

I looked at the UK site and it doesn't give a year but advertises the TTSE at 13.5K pounds which is about $17.7 USD.  On the site I don't see a year for any of the bikes.   

[peejayess]

Just been at the dealer eyeing up a 2015 black TTSE  and the salesman confirmed they're stopped making them. Reckons it's the popularity of the adventure class - Explorers and such - has pushed the luxury tourer down the scale.